Three Ways a Custom Website Will Increase Brand Visibility

We have all seen it before: a website that looks like everyone else’s. Or even worse, the website that looks like a toddler who just took a crash course in Youtube Design. While custom websites will cost you a little more, we’re about to hit you with a brick of truth: time is money. Instead of trying to teach yourself the foreign language of coding or, using the dreaded one-size-fits all template, see hiring a professional designer is allowing you to get down to business. You can focus on the fun parts of the process (hello, picking out pretty colors!) and not get lost in the weeds. So, show the world that you have enough self-respect to invest in yourself through a custom site. The result will be a touchstone that embodies your brand on every level and makes it obvious why they should hire only you. 

1) The sky is the limit: When using a cookie cutter template, you are limited to someone else’s recipe versus working with a website designer aka a visionary. In a nutshell, professional website designers can give you what you want. Don’t like a lot of copy other than a friendly “welcome” page? Not a problem. Like to add an e-commerce section to sell your wares or services? A website designer will have a plethora of suggestions in terms of how to optimize your conversion rates, meaning get people to purchase a product, fill out a form, or buy a service promptly. Specially for small business owners, an easy to navigate e-commerce section can make or break between someone hitting “add to cart” and going to Amazon. A professional website designer will know how to create a format that will bait customers and get them to bite easily. You can also choose the payment option that works best for you as designers know all of the quirks that are par for the Paypal and Square Space courses. As an aside, website designers also have the expertise to ensure your site looks consistent across multiple browsers and pieces of technology (and doesn’t take eons to download.) They also will take SEO into consideration asking for keywords that pertain to your brand in order to get you up in the Google ranks. It is a big, wide world out there so having someone that understands all of the tips and tricks that can shoot you to #1 is worth its weight in gold.

2) You look like a boss: We live in a superficial world and we hate to break it to you; people judge books by their cover. We’ve all had those conversations where a friend admits that they decided to not go on a date because someone’s Instagram profile was “iffy.” A website is the exact same way. If it is cluttered (more is not more in web land,) has confusing copy, too much information (the most common mistake we see,) or is difficult to navigate, the customer will go bye-bye. Why? Similar to a badly-written magazine article, who has time to scroll endlessly when there is so much good work out there? Professional website designers are gifted at creating easy, simple layouts that will ensure your customer A) understands in an instant what you do B) grasps why it is not only important but necessary to their life (hello, sales!) C) guides them on the exact path from reading about your company to booking your services, buying your goods, and contacting you with any questions (and hopefully soon referrals.) It’s like having your own personal Christopher Columbus chart the perfect course that will transition viewers from simply curious to people willing to whip out their credit cards. Website designers are also adept at suggesting details that may have slipped your mind like a blog or testimonials or a process page to explain the nuances of your craft. Plain and simple: a professional website designer tailors the site so you will be as successful as possible and knows all of the tricks of the trade to do it. P.S. They have also seen a lot of bad sites and do not want to put their name on a new one.

3) Save yourself time by attracting the right customers: A strong URL, catchy tagline, and appropriate color scheme are all key to attracting the right customer base. Websites are like anything; you can have the best business in the world and attract the wrong customers if the language, layout, and aesthetics are off. Having a professional website designer take their time to understand your brand is a benefit of working with a human being— rather than a robot. Website designers are artists whose canvas is the Internet. Let one help you attract the right customers through a custom site that takes all things into account, from the technical aspects of your brand to vibe you want to emit. Beginning with imagery and infographics and down to the space in between sections, they know what details will attract the right customers. A splash of gold or more sophisticated typography can be the tipping point that attracts those break the bank customers. We dare you to let a professional advise you on what color schemes will connect. By upgrading your online presence, we promise it will translate to your profits.